A few inspirational lines

  1. If you don’t build your dream, someone will hire you to build theirs
  2. If it were that easy, everyone would be doing it
  3. To the world you may be one person; but to one person you may be the world (Dr. Seuss)

These lines are an inspiration to: work on your passion, have the wisdom to know that it won’t always be easy, and never feel alone in this big world as there are those whose life you impact or who in turn make a difference in your life (to an extent you don’t always realize).

Check out my online Sales course here: www.sparksell.com

How to overcome the fear of failure

1) Realize that failure is part of the process and is a learning opportunity. Real failure is refusing to learn from your mistakes or avoiding taking chances for the ‘imaginary’ fear itself.

2) Even better than learning from your own mistakes, is learning from the mistakes of others. Listen to other Entrepreneurs, read their biographies, and find out what missteps they made so you will not do the same.

3) Know your business inside out. Doing as much research and preparation as you can helps limit the number of ways you can fail and gives you greater confidence that your will succeed.

4) Surround yourself with a supportive group. Do not have allow any team members to treat failure with shame or ridicule.

5) Take a step back and question your fears. Don’t bottle them up and even speak with someone close to you who can offer support, guidance, or simply listen. Ask how you can improve your mindset toward the fear of failure and how to react and address failure if/when it occurs.

6) Shift your Focus on what is within your control. At times, success is based on chance.

7) Do not be afraid to ask for help from others more skilled or knowledgeable on a part of your business. Successful people know their weaknesses as much as their strengths and are able to assemble teams that complement different abilities.

Best of luck!

Michael

www.sparksell.com

When sales are slow, what should I do?

Ways to grow when sales are slow

Every business has downtimes, even slumps and periods where sales completely dry-up. The greatest danger is that many businesses are unable to recover from the slide down to these sales-barren valleys, as it is hard to find resources and easy to lose motivation to re-climb the money mountain. Do not lose hope as, fortunately, there are numerous techniques to re-ignite sales during slow times that could even grow your business in exciting new ways.

Here are 5 I suggest:

1) Create new options of what you sell

Whether this involves new products related to what you sell or variations that adapt to your customer’s preferences. For instance, a tea company offering seasonal flavours such as Iced Tea in Summer when people prefer colder drinks. An ice cream parlour near me that sells Donut Coned traditional Hungarian Chimney’s cleverly promotes their ‘Chimney Hot Dogs’ in winter and also offers unique holiday ice cream blends like Candy Cane or, uniquely, Eggnog.

If the product is not seasonal, focus on new items you can offer to upsell or cross-sell.

2) Run a contest

During slow times, you must increase engagement with your brand. Running a contest or giveaway via social media and your email Newsletter helps generate welcome noise when times are quiet. TipIn the contest you offer, require entrants to share with at least 1 other friend or on their social media page so that you attract new customers and traffic to your site/store.

3) Promotions

As with running a contest, offering promotions can also reverse the slow period. A special Sale, Free Shipping promotion, Discount Codes, or Complementary item(s) with purchase, are all great strategies for attracting sales.

4) Re-design your business and marketing strategy

Slow periods are opportunities to reflect and gain clarity on your marketing approach. During busy times it can be tricky to keep your ducks in a row, so now’s the chance to re-organize and get your books in order. Devote more effort and time to engage and build-up your social media following as well as design targeted ads. With more time to breathe, you can better identify and resolve any issues with your business.

5) Re-engage former customers

Many businesses are built on their loyal customer base. Never forget former customers, and quiet times are a great time to reach out to them. You can communicate through a newsletter or social media to let them know of anything new with your brand or simply ask how they are enjoying your product or service. You can also send them a special discount code, exclusive for them as former customers. Tip: Emphasize that this code expires in a month, so these customers are likely to use during your slow period.

There are many other strategies to overcome slow periods in a business, however these are 5 that you can use to both boost sales and improve the strength of your brand.

Wishing you all the very best of luck,

Michael

www.sparksell.com

The Sales Road Ahead

A challenging road makes a better driver. Keep your foot on the Sales peddle and don’t give up at the first few roadbends. Go at your pace, reverse if you hit any dead-ends, and don’t be afraid to drive new routes. The more people that you can overcome saying “No” to you, the stronger a salesperson you will become. Soon, you’ll be cruising to sound of “Yes, Yes, YES!” 🚘

Hope everyone’s having a terrific day!

Thanks for reading & Warm regards,

Michael

www.sparksell.com (Be sure to join the email waitlist to find out when lessons open)

One of the Biggest Mistakes in Sales

The greatest mistake of many in Sales is trying to sell to everyone. By Selling to such a broad audience, the brand or product identity is significantly weakened. Further, Sellers waste time and effort when they could be making inroads and sales with those that are actually convertible into customers. Focus in and find your niche audience. The other advantage of doing so is that a member in your niche is more likely to share your product or service with their friends or followers in their community. Rather than try to understand many groups, simplify your research and pinpoint the group that your area or category of product most attracts. There are many ways to achieve this, but one strategy is to look to your competitors and their followers. Knowing your customer, their motivations, and their needs, will help you craft a stronger script and a better quality brand.

Happy Selling,

Michael

http://www.sparksell.com

The #1 Sales Advice to Follow

Always put yourself in the customer’s shoes. 

You can do this by attentive listening to their needs, trying out what you sell, and think carefully about any issues so that you can raise and resolve these before the customer can. By understanding and caring about the customer’s needs, you show that you are passionate and honest about what you sell. You will not be selling the item, but the solution to their problems. While this even may involve selling a lesser priced option that is better for the buyer, they will remember and appreciate your sales candor and become your loyal returning customers or clients. Building trust combined with knowledge of your product and of your customer will naturally boost both the amount you sell and how effective you sell it. 

How to increase sales on your E-commerce website

Make your online store unique and particularly suited for your specific audience. This will help your site stand out from the many competitors in your industry. The most effective sites have simple visuals and navigation, especially leading visitor to quickly and easily checkout. Here as other factors that boost site sales: 

1) Search Engine Optimization (SEO) – Effective SEO ranks sites higher for organic Google searches. Focus on writing site content that is rich in keywords specific to your area. To continue good SEO practice, include fresh tailored content in a site Blog.  More Internal & External links to your site’s URL also improves SEO, as this both leads traffic to your webpage and creates algorithmic mapping.

2) Site Speed & Compatibility – Visitors are impatient and often exit your site for 5 second waits (i.e. Bounce rates). Ensure loading speed is fast without crashes. Too large photos, fancy flash animations, clunky coding, are all culprits of slowing site loads. Further, check the site is compatible across different browsers (Safari, Chrome, Firefox) as well as devices (mobile, tablet, desktop). Speed & Compatibility also influence SEO google rankings.

3) Email Newsletter – Allow visitors to subscribe to a Newsletter. This increases conversions from staying in touch via updates, contests, & specials. It is also a great idea to link this newsletter to your blog articles, so subscribers have fresh content. Mailchimp is a good provider. Whether by newsletter or social media, advertising an ‘ending soon’ sale increases sales through urgency. 

4) Social Media Links – Include icon links to your Facebook, Instagram, and Twitter pages on your site. Allow visitors to follow and also share with others. This drives site traffic, engagement, and credibility that helps people feel comfortable when buying from your site.

5) Testimonials – Include reviews from those that have bought your product or service. Repost any social media followers that have shared what you sell on their page. 

6) Abandoned Cart Emails – Identify those that have left their checkout cart empty and send an email asking if they have any questions or concerns that stopped them from purchasing.

7) Essential Site Sections – Aside from your product page, an About Page gives your site an identity and trust, Frequently Asked Questions clears up uncertainty, a Contact Us form lets visitors reach out to you and builds trust that you are a legitimate business, and a Policy Page states any refunds or other agreements visitors may want to know before buying.  

8) Additional Apps – Research any apps that may be valuable. For instance, a Pop-Up that to collect Newsletter sign-ups or a  Live chat to answer visitor questions in real time. 

9) Enable different Payment gateways – Different customers prefer different ways of making payment. PayPal, Apple Pay, Standard Visa/Mastercard, make checkout easier for all different types – regardless of their preference. 

10) Shipping – For physical products, know how to price your Shipping. Don’t let high shipping rates discourage customers as it is better to bake into the product price or otherwise require cheaper (even Free Shipping) if the customer orders over a certain amount. Allowing parcels to be tracked gives peace of mind to both you and your customer. 

11) Run a UI & UX Test – After making these changes, never assume your site is perfect. Letting others test drive your site via a User Interface and User Experience check provides invaluable feedback and insights to improve your site’s performance and conversion rates. 

After taking the above steps, clients we’ve worked with on www.sparksell.com have seen a drastic improvement in their sales and customer retention. 

What is the easiest “Trick” to Selling?

One of the biggest mistakes people have when thinking about Sales is assuming it is not for them. Sales, and its lover Marketing, are often thought of as the other – a foreign field or profession. The word Salesperson has a tendency to conjure images of smooth tongued snake oil salesman, untrustworthy car dealerships, and desperate Willy Loman-esque selling items of little need and hence demand. The classic show The Simpson even parodies this latter type with Gil Gunderson and his catchphrase plea of “Give Old Gil a chance!”.

Yet this perception could not be further from the truth. Everyone inevitable uses Sales and Marketing in their everyday life. Whether selling a product, a service, or ourselves, branding is important to that stamp of success. Moreover, those that engage in underhanded ‘duping’ of customers or clients ultimately fail. Top level Salespeople making millions each year in Sales have mastered the art and science of understanding who they are selling to, showing them value, and exceeding that clients needs and expectations.

The trick most experts use is really no trick at all – it is keeping their mouth’s shut and their ears open. Listening and listening attentively to what the client/customer wants and needs allows them to tailor their responses, quicken the Sale, and often quadruple that sales value. A happy customer is one that returns again and again, and so this Salesperson enjoys lifetime loyalty and gains by helping others in this way.

I am a firm believer that what eventually wins is quality. Of course, there are all tactics to attract customers or increase traffic to your (online) store, but no one will stay and your following will dwindle if the content of what you sell lacks quality. Quality is achieved through your passion and your honesty. Passion shows you care about what you sell and that you want others to share your enthusiasm. And so it follows that you don’t cut corners or sell the client anything you wouldn’t be happy with yourself. From passion naturally comes knowledge and skill. Michelin star Chefs consistently have passion in what they cook, they care how it tastes, and they want to share their knowledge and skills of their dish with others.

Whether you are beginning or currently on your Sales journey, think of how to make each ingredient that goes into the dish you serve of the highest quality.

Thanks for reading and happy selling!

Michael,

https://www.sparksell.com

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